Thursday 1 July 2010

Honest packaging

You remember when Dove ran that campaign of 'real women' with 'real bodies'? Yeah, I know, they weren't really 'real' were they? They had no varicose veins or eye bogies.

Well I was looking for some pants to ease the chaffing of obesity when I stumbled across this vest. This is the antithesis of aspirational marketing. Do-Re-Mi Vests, I salute you.